Regardless of how we feel about the movie, we all remember the Guardians Of The Galaxy trailer. The “Ooga chakas” rang through the theater like a drum and the scenes that accompanied it was something we have not seen in a long time: Something that legitimately looked fun. Since then, there has been an influx of “fun” trailers for some pretty big movies. From movies that were appropriate and matched this style, to those that completely clashed with the tone of the movie, it’s clear that Hollywood is trying to capture that same magic. Thor: Ragnarok recently released a few trailers, and it seems that it is no exception. I just worry it may suffer because of this.
First I’d like to talk a bit about when this is done right. Obviously, Guardians was great, but Deadpool was a film that had a trailer that almost couldn’t be more pitch perfect to the vibe of the film itself. The breaking of the fourth wall, the referential humor, the violence, and the glorious cursing, were all there. Even the music, “Shoop” by Salt n’ Pepa and “X gon’ give it to ya” by DMX were not only in the trailers but were in the movie as well during key scenes.
On the opposite side, we have Suicide squad. This time, the film originally had a darker tone than the trailer, which had Bohemian Rhapsody by Queen inter-cut with one-liners and quick action shots cut together to match the beat. This trailer was fantastic and it made me hopeful about the future of the DC cinematic universe, especially after Batman v Superman disappointed.
Behind the scenes though, Warner brothers were worried that people would go see it and be upset at how little the tone matched that of the trailer. The studio then did a move that many say, ultimately, is the main reason the film failed. They hired the company that did the trailers to edit the actual movie to give it more of a similar tone. This made the movie feel like a disjointed mess, a film clearly thrown together by two separate groups of people with separate ideas of what this film should be.
This brings us to the recent trailers for Thor: Ragnarok. First of all, I love these trailers. While some of the jokey moments fell flat for me, I watched both trailers multiple times. The tone compared to the original films (specifically, that of the trailers) is the main concern though, as it is miles apart. While the first two films did have moments of humor (mostly annoying lines by Darcy) and certainly had some fun moments, this new trailer is almost a complete 180° turn.
Gone are the epic, grand, almost realistic looking costumes and sets. Now the costumes are bright, vibrant colors and the sets look like they’re from some strange Nickelodeon game show. Instead of the score being epic, we get Led Zepplin’s “The Immigrant Song” and some synth rock.
There is, however, a large part of me that is concerned that they’re doing the same thing that Suicide Squad did, and instead of keeping with the director’s vision, they went with a more lighthearted and fun take on it. Maybe this isn’t a bad thing, though. What if this is what the Thor movies needed all along? For many, the past Thor films fell flat and a change in tone would be welcomed by them I would assume. After all, the movie takes place on an alien planet, is clearly influenced by the artwork of Jack Kirby and is now Chris Helmsworth’s 5th time playing Marvel’s resident god of thunder, so I don’t blame him for wanting to have some fun with it. Isn’t that what Marvel did best in the comics? That element of fun was always there, in the way Stan Lee writes, or how Jack Kirby drew an image of the fantastical and it made you see how great the art of comics could be.
I’m sure this movie will kick all kinds of butt and that we won’t be let down when we go see it, especially because Marvel studios only seem to interfere when it’s best for their overall universe. Hopefully, they can continue their streak of average to high-quality films.