This Valentine’s Day weekend (despite being a few days short of actual Valentine’s Day) will go down as one of the biggest money making weekends for Hollywood in 2017. And unlike last year, when Deadpool swept away the competition with its $132 million opening day gross, it’s not because of any one movie.
There is not one, not two, but three high profile, mega-hyped films making their debut, and each one of them appeals to a different demographic. So it isn’t a question of whether or not you’ll be seeing a movie this weekend. The question is what will you be seeing?
Here is a quick look at the weekend’s three biggest releases:
The LEGO Batman Movie
Back in February of 2014, The LEGO Movie soared to box office glory with a $69 million opening gross. Now with this franchise combining forces with a beloved DC superhero, The LEGO Batman Movie is expected to garner just as much interest. Tracking puts the low end projection around $60 million, which will definitely place the film as the top box office earner for the weekend by far. Don’t just expect kids and parents to flock to this one either. Many teens and comic book fans will be in line. Critics are already hailing it as the best Batman film since Christopher Nolan’s The Dark Knight. The film currently holds a stellar 98% Fresh rating on Rotten Tomatoes, mostly from early pre-screenings.
Fifty Shades Darker
Fifty Shades of Grey, 2015’s worst film, opened to a whopping $85 million on that year’s Valentine’s Day weekend. Its sequel, Fifty Shades Darker seems poised to attract only the fans of the book. Fifty Shades of Grey was heavily front-loaded as it plummeted 74% the following weekend to earn $166 million domestically. That’s still an impressive number as the film turned a huge profit for Universal. But tracking shows Fifty Shades Darker to pull in about $40 million over the weekend. That’s less than half the business its predecessor did. But it’s also possible that many mothers will wait until next weekend to have a girls’ night out while they take their kids to The LEGO Batman Movie, so the film may not suffer as steep a drop next weekend. Although, unlike 2015 where Kingsman: The Secret Service served as counterprogramming to Fifty Shades of Grey, Fifty Shades Darker is definitely serving as counterprogramming to The LEGO Batman Movie. The pre-screening embargo has yet to be lifted for the film, but the IMDB score for the film is currently at a dismal 3.7/10 (this number could be the work of trolls).
John Wick Chapter 2
It will be more than likely that action junkies, both male and female, will be celebrating a night out in order to watch the Keanu Reeves starring shoot-em-up John Wick Chapter 2. The first John Wick grossed $86 million worldwide against a $20 million budget, making it a sleeper hit. It’s since gone on to attract a cult following due to its innovative Gun-Fu action sequences and Keanu Reeves’ mesmerizing stunt work. The sequel promises to up the ante and early word of mouth is extremely positive. The film is currently sitting at a 95% Fresh on Rotten Tomatoes from early screenings. Tracking suggests that the film will open up to about $20 million, putting it in a distant third place. But that’s also a 30% increase from John Wick’s $14 million debut. This suggests that the franchise is growing, and if word of mouth is good, the film could very well sustain itself through the forthcoming weeks.
So what movie, or movies, will you watch this weekend? Let us know in the Comments below!