Three new hopeful franchise starters could not find their footing with audiences or critics in yet another slower than last year’s weekend box office.
Box Office Mojo has reported that Straight Outta Compton is still #1, dropping only a bit more than half its revenue take-in from last week. It earned an estimated $26.8 million from Friday to Sunday. Likewise, Tom Cruise’s Mission: Impossible Rogue Nation is going nowhere soon, holding on to the #2 spot with $11.7 million. The film has so far earned, according to Box Office Mojo, $438 million worldwide, making it a sure-fire bet that while the Mission: Impossible series isn’t quite as popular as its Bond counterpart, it is a franchise where its best days could very well be still in front of them.
That can’t be said for any of the major new releases this weekend. The top grossing of the new releases, horror sequel Sinister 2, proved that the original Sinister didn’t quite connect with audiences the way Blumhouse’s other horror franchise, Insidious, did. Sinister 2 opened to #3 with just $10.8 million, well below the forecasted $15 million, which is also a relatively conservative estimate for a horror film. On a mere budget of $3 million, Sinister managed to open to $18 million back in 2012 and ended up with a domestic gross of about $48. Variety has reported the budget for Sinister 2 to be about $10 million, which means that the sequel won’t be a financial loss for Blumhouse, but it casts serious doubt as to whether a Sinister 3 would be a good venture. It also probably didn’t help that the film holds a dismal 12% Fresh on Rotten Tomatoes and that director Scott Derrickson did not return to helm the sequel.
Hitman: Agent 47 opened at #4 with $8.2 million. It also received a pummeling with critics, currently holding a 7% on Rotten Tomatoes, which is worse than the 8% held by Fox’s previous disaster, Fantastic Four. The previous Hitman film, opened to $13 million back in 2007. With a new cast and no ties to that other film, Hitman: Agent 47 was supposed to be a reboot to bring the video game adaptation into a new light for action movie fans. It failed.
But perhaps the biggest flop of the three was Lionsgate’s American Ullra. The only film of the three with star power, American Ultra opened at #6, below The Man From UNCLE, with $5.5 million. The film was marketed rather heavily, more so than Sinister 2 and Hitman: Agent 47, and lead by both Jesse Eisenberg and Kristen Stewart. This seems particularly disappointing that the stoner action comedy could not find its audience, but perhaps this could turn out to be a cult hit down the road. Although the best reviewed film of the new releases, American Ultra still couldn’t win them over. It currently holds a 45% on Rotten Tomatoes.
Box Office Mojo has reported the following results for the weekend:
Straight Outta Compton $26.76 M
Mission: Impossible Rogue Nation $11.7 M
Sinister 2 $10.63 M
Hitman: Agent 47 $8.2 M
The Man From UNCLE $7.42 M
American Ultra $5.5 M
The Gift $4.3 M
Ant-Man $4.09 M
Minions $3.71 M
Fantastic Four $3.65 M